I work at the intersection of analytics, data, and AI systems. Fifteen years of enterprise measurement -- now applied to the AI systems that replace it.
Fix broken tracking, validate attribution, and build reliable measurement systems. GA4, BigQuery, Looker Studio, marketing attribution, and data pipeline work.
→ View ServicesOperationalise AI-assisted development with governance, architectural enforcement, and scalable engineering workflows. Built for teams moving beyond prompt experimentation.
→ View Services15+ years working with FTSE 100 and S&P 500 companies including BT, Dell, Microsoft, HSBC, and Coca-Cola. Founder of Mneme HQ -- an open-source governance layer for AI-assisted development.
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